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Case studies on social marketing: a global perspective

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Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe.
Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

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Availability

Detail Information

Series Title

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Call Number

[MNJ-LIB-118]

Publisher

nyu : Springer., 2019

Collation

pages cm

Language

English

ISBN/ISSN

9783030048426

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

1st edition.

Subject(s)

Social marketing
Marketing - Case

Specific Detail Info

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Statement of Responsibility

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Other version/related

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