Case studies on social marketing: a global perspective | |
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Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. |
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Statement of Responsibility | |
Author(s) | Galan Ladero, M. Mercedes. - Personal Name |
Edition | 1st edition. |
Call Number | [MNJ-LIB-118] |
Subject(s) | Social marketing Marketing - Case |
Language | English |
Publisher | Springer |
Publishing Year | 2019 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |