Bahan Pustaka Digital Universitas Bakrie
Book's Detail
| Developing brands with qualitative market research | |
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This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do. |
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| Statement of Responsibility | |
| Author(s) | Jon Chandler - Personal Name Mike Owen - Personal Name |
| Edition | |
| Call Number | 658.827 CHA d |
| Subject(s) | New products. Brand name products. |
| Language | English |
| Publisher | Sage Publications |
| Publishing Year | 2002 |
| Specific Detail Info | |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |