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Developing brands with qualitative market research

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This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do.

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Detail Information

Series Title

Qualitative market research, 5.

Call Number

658.827 CHA d

Publisher

London : Sage Publications., 2002

Collation

1 online resource (xvi, 140 pages).

Language

English

ISBN/ISSN

9781412903967

Classification

658.827

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

New products.
Brand name products.

Specific Detail Info

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Statement of Responsibility

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