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Winning reputations: how to be your own spin doctor

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Winning Reputations: How to Be Your Own Spin Doctor provides practical advice on how to manage your personal PR, in order to develop your career, promote your business, or cary out campaigns for change. It focuses upon reputation as the key to world-class individuals, companies, and great brands, and includes many compelling examples and cases, as well as a toolkit and a plan for building one.

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Availability

Detail Information

Series Title

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Call Number

[KOM-LIB-240]

Publisher

enk : Palgrave., 2002

Collation

xiii, 194 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

0333963652

Classification

HD59 .G426 2002

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Corporations
Corporate image
Issues management

Specific Detail Info

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Statement of Responsibility

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Other version/related

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