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Entrepreneurship

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Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.
The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

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Availability

Detail Information

Series Title

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Call Number

[AKT-LIB-64]

Publisher

nyu : McGraw-Hill., 2017

Collation

xxi, 580 pages ; 27 cm

Language

English

ISBN/ISSN

9780078112843

Classification

HD62.5 .H577 2017

Content Type

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Media Type

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Carrier Type

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Edition

10th ed

Subject(s)

Entrepreneurship
New business enterprises
Business planning
Success in business
Business enterprises

Specific Detail Info

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Statement of Responsibility

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Other version/related

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