Computer File

Integrated advertising, promotion, and marketing communications

---

Integrated advertising and marketing communications taught through real-life application

Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-¿life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers.

---

Availability

Detail Information

Series Title

-

Call Number

[KOM-LIB-238]

Publisher

nyu : Pearson Education., 2018

Collation

xx, 488 pages : color illustrations ; 27 cm.

Language

English

ISBN/ISSN

9780134484136

Classification

HF5415.123 .C58 2018

Content Type

-

Media Type

-

Carrier Type

-

Edition

8th ed.

Subject(s)

Advertising
Communication in marketing

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment