Integrated advertising, promotion, and marketing communications | |
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Integrated advertising and marketing communications taught through real-life application |
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Statement of Responsibility | |
Author(s) | Clow, Kenneth E. - Personal Name Baack, Donald - Personal Name |
Edition | 8th ed. |
Call Number | [KOM-LIB-238] |
Subject(s) | Advertising Communication in marketing |
Language | English |
Publisher | Pearson Education |
Publishing Year | 2018 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |