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Economics of strategy

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Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style.
The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.

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Detail Information

Series Title

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Call Number

[MM-LIB-027]

Publisher

nju : John Wiley & Sons., c2013

Collation

xxii, 534 p. : ill. ; 26 cm.

Language

English

ISBN/ISSN

9781118273630

Classification

HD30.28 .B4575 2013

Content Type

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Media Type

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Carrier Type

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Edition

6th ed.

Subject(s)

Strategic planning
Managerial economics

Specific Detail Info

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Statement of Responsibility

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