Bahan Pustaka Digital Universitas Bakrie
Book's Detail
The global corporate brand book | |
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The definition of an organization is its brand, which has a measurable value. This new book examines the ways in which public relations practitioners can assume a leading role in building brand value by establishing trust and enhancing reputation for every type of entity. There are lessons for large corporations, family companies, professional service firms, NGOs, not-for-profit organizations and even nations. A number of current case studies reveal the secrets of some of today’s most successful global corporate brands. |
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Statement of Responsibility | |
Author(s) | Morley, Michael. - Personal Name |
Edition | |
Call Number | 658.827 MOR g |
Subject(s) | Corporate image Business names |
Language | English |
Publisher | Palgrave Macmillan |
Publishing Year | 2009 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |