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The global corporate brand book

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The definition of an organization is its brand, which has a measurable value. This new book examines the ways in which public relations practitioners can assume a leading role in building brand value by establishing trust and enhancing reputation for every type of entity. There are lessons for large corporations, family companies, professional service firms, NGOs, not-for-profit organizations and even nations. A number of current case studies reveal the secrets of some of today’s most successful global corporate brands.

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Availability

Detail Information

Series Title

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Call Number

658.827 MOR g

Publisher

enk : Palgrave Macmillan., 2009

Collation

xvii, 230 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

9781403996633

Classification

658.827

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Corporate image
Business names

Specific Detail Info

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Statement of Responsibility

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Other version/related

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