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Practical ethnography: a guide to doing ethnography in the private sector

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Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn—covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings.

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Detail Information

Series Title

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Call Number

301.072 LAD p

Publisher

Walnut Creek, CA : Left Coast Press., 2014

Collation

210 pages : illustrations ; 24 cm.

Language

English

ISBN/ISSN

9781611323894

Classification

301.072

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

BUSINESS & ECONOMICS / Consumer Behavior
Ethnology
Business anthropology
SOCIAL SCIENCE / Anthropology / Cultural
SOCIAL SCIENCE / Methodology
Etnologi -- Metodologi
Penelitian Kualitatif
Konsumen -- Riset

Specific Detail Info

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Statement of Responsibility

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