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Green to gold: how smart companies use environmental strategy to innovate, create value, and build competitive advantage

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This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward thinking companies around the world, it demonstrates how corporations create value by building environmental thinking into their overall business strategies. The authors provide clear, how to advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success, establishing an "eco-advantage" in the marketplace. This book is written for executives at all levels and in businesses of all kinds. It guides the business leader through issues of pollution and natural resource management and the growing pressure from outside stakeholders to strive for "sustainability." While highlighting successful strategies, the authors also examine why environmental initiatives may fail despite best intentions. With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution, not legalisms, platitudes, and abstractions, they present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth

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Availability

Detail Information

Series Title

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Call Number

[TLK-LIB-71]

Publisher

ctu : Yale University Press., 2006

Collation

xv, 366 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

9780300119978 (cloth

Classification

HD30.255 .E88 2006

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Industrial management
Corporations
Business enterprises

Specific Detail Info

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Statement of Responsibility

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Other version/related

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