This study seeks to analyze The Implementation of Halal Tourism Branding toward hotel sector in Lombok. The implementation the author see is from their their operation, design and finance. This researche is using qualitative researche method where to obtain the primary data used semi-structure interview method. Researcher interviewed three General Managers, one PA to GM, and one Business Development Manager representing five hotels chosen and interviewed two person as triangulator to validate some of the statements of informants. In this study, it was found that four hotels is implement halal tourism branding in their hotels and one is still conventional hotel but their hotel still follow the courtesy rule, but all four hotels is not certificate halal yet. In addition, the study describes how the implementation of halal tourism branding towards the hotel, what facilitation, product and service they provide, as well as the impact of halal tourism branding towards hotel sector in Lombok which is overall giving positive impact to the industry.

Kata Kunci : Halal tourism branding, Hotel, Halal certification, Implementation.