Digital marketing strategy: an integrated approach to online marketing | |
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Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company. |
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Statement of Responsibility | |
Author(s) | Kingsnorth, Simon - Personal Name |
Edition | 1st Ed |
Call Number | [MNJ-LIB-97] |
Subject(s) | Internet Marketing Strategic planning Electronic commerce BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Internet Marke BUSINESS & ECONOMICS / Strategic Planning |
Language | English |
Publisher | Kogan Page Ltd |
Publishing Year | 2016 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |