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Strategic management and business policy: globalization, innovation, and sustainability

For courses in Strategic Management and Business Policy.
Utilize a strategic management model to learn and apply key concepts through cases
Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip readers with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well¿-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

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Detail Information

Series Title

-

Call Number

[TIN-LIB-203]

Publisher

mau : Pearson Education., 2018

Collation

1 volume (various paging) ; 27 cm

Language

English

ISBN/ISSN

9780134522050

Classification

HD30.28 .W43 2018

Content Type

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Media Type

-

Carrier Type

-

Edition

15th ed

Subject(s)

Strategic planning

Specific Detail Info

Part I. Introduction to Strategic Management and Business Policy 1. Basic Concepts of Strategic Management 2. Corporate Governance 3. Social Responsibility and Ethics in Strategic Management Part II. Scanning the Environment 4. Environmental Scanning and Industry Analysis 5. Organizational Analysis and Competitive Advantage Part III. Strategy Formulation 6. Strategy Formulation: Business Strategy 7. Strategy Formulation: Corporate Strategy 8. Strategy Formulation: Functional Strategy and Strategic Choice Part IV. Strategy Implementation and Control 9. Strategy Implementation: Global Strategy 10. Strategy Implementation: Organizing and Structure 11. Strategy Implementation: Staffing and Directing 12. Evaluation and Control Part V. Introduction to Case Analysis 13. Suggestions for Case Analysis Part VI. Cases in Strategic Management

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