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E-commerce 2017: business, technology, society

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Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.
In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

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Availability

Detail Information

Series Title

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Call Number

[TIF-LIB-68]

Publisher

mau : Pearson Education., 2017

Collation

xliii, 821 pages : color illustrations ; 26 cm

Language

English

ISBN/ISSN

9780134601564

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

13th ed

Subject(s)

Internet Marketing
Information technology
Electronic commerce

Specific Detail Info

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Statement of Responsibility

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