E-commerce 2017: business, technology, society | |
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Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios. |
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Statement of Responsibility | |
Author(s) | Laudon, Kenneth C. - Personal Name Traver, Carol Guercio - Personal Name |
Edition | 13th ed |
Call Number | [TIF-LIB-68] |
Subject(s) | Internet Marketing Information technology Electronic commerce |
Language | English |
Publisher | Pearson Education |
Publishing Year | 2017 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |