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The Practice of public relations

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Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications
Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century.
Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

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Detail Information

Series Title

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Call Number

659.2 SEI p

Publisher

Harlow, Essex : Pearson Education., 2017

Collation

xxiii, 534 pages : illustrations (some color) ; 26

Language

English

ISBN/ISSN

9781292160054

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

13th ed

Subject(s)

Public relations.

Specific Detail Info

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Statement of Responsibility

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