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Marketing: real people, real choices

Solomon, Michael R. - Personal Name; Marshall, Greg W. - Personal Name; Stuart, Elnora W. - Personal Name;

Real people, real choices–give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Availability

Ilmu Komunikasi (Database) [KOM-LIB-218]

[KOM-LIB-218]

Available

Detail Information

Series Title: -
Call Number: [KOM-LIB-218]
Publisher: mau : Prentice Hall., c2012
Collation: xxiv, 570 p. : col. ill., col. map ; 28 cm.
Language: English
ISBN/ISSN: 9780132176842
Classification: 658.8
Content Type: -
Media Type: -
Carrier Type: -
Edition: 7th ed.
Subject(s): Marketing
Specific Detail Info: -
Statement of Responsibility: -

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