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Strategic management and competitive advantage : concepts and cases

This text strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis. For courses in strategy and strategic management. Core strategic management concepts without the excess.

Statement of Responsibility
Author(s) Jay B. Barney - Personal Name
William S. Hesterly - Personal Name
Edition 5th ed
Call Number [MNJ-LIB-90]
Subject(s) Strategic planning
Business planning
Industrial management.
Language English
Publisher Pearson Education
Publishing Year 2015
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