Sports marketing: a strategic perspective | |
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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. |
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Statement of Responsibility | |
Author(s) | Shank, Matthew D. - Personal Name Lyberger, Mark R. - Personal Name |
Edition | 5th ed. |
Call Number | [KOM-LIB-203] |
Subject(s) | United States BUSINESS & ECONOMICS / Marketing / General SPORTS & RECREATION / General SPORTS & RECREATION / Business Aspects Sports--Marketing |
Language | English |
Publisher | Routledge |
Publishing Year | 2015 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |