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Shiny objects marketing: using simple human instincts to make your brand irresistible

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Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."–Michael Purcell, Senior Vice President, Product Development, Global Cash Card"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."–Catherine Monson, President, PIP Printing"Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same

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Availability

Detail Information

Series Title

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Call Number

[KOM-LIB-201]

Publisher

nju : John Wiley & Sons., c2008

Collation

xiii, 210 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

9780470357675

Classification

HF5415 .L23 2008

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Marketing
Product management

Specific Detail Info

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Statement of Responsibility

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Other version/related

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