Bahan Pustaka Digital Universitas Bakrie
Book's Detail
Shiny objects marketing: using simple human instincts to make your brand irresistible | |
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Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."–Michael Purcell, Senior Vice President, Product Development, Global Cash Card"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."–Catherine Monson, President, PIP Printing"Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same |
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Statement of Responsibility | |
Author(s) | LaBonte, David A. - Personal Name |
Edition | |
Call Number | [KOM-LIB-201] |
Subject(s) | Marketing Product management |
Language | English |
Publisher | John Wiley & Sons |
Publishing Year | c2008 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |