Bahan Pustaka Digital Universitas Bakrie
Book's Detail
| Advanced brand management : managing brands in a changing world | |
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The most indispensable and practical book on brand management ever! One of the world's leading brand experts Paul Temporal provides a complete guide on developing and managing sophisticated strategies that will ensure sustainable brand value |
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| Statement of Responsibility | |
| Author(s) | Paul Temporal - Personal Name |
| Edition | 2nd ed |
| Call Number | [KOM-LIB-198] |
| Subject(s) | Brand name products -- Management. Markenpolitik. |
| Language | English |
| Publisher | John Wiley & Sons |
| Publishing Year | 2010 |
| Specific Detail Info | The changing roles of brand management -- Building a brand strategy -- Positioning and brand management -- Brand architecture -- Three great dilemmas: brand stretch, brand revitalization, and brand deletion -- Total communications for brand management -- Relationship management, relationship brands, and the new digital world -- "Long live the brand!": creating a brand culture -- Measuring brand success: market research and brand valuation. |
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