Bahan Pustaka Digital Universitas Bakrie
Book's Detail
| Authentic TM: politics and ambivalence in a brand culture | |
|---|---|
| Statement of Responsibility | |
| Author(s) | Banet-Weiser, Sarah - Personal Name |
| Edition | |
| Call Number | [KOM-LIB-197] |
| Subject(s) | Brand name products SOCIAL SCIENCE -- Anthropology -- Cultural. |
| Language | English |
| Publisher | New York University Press |
| Publishing Year | c2012 |
| Specific Detail Info | Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- |
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