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Authentic TM: politics and ambivalence in a brand culture

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Series Title

Critical cultural communication

Call Number

[KOM-LIB-197]

Publisher

nyu : New York University Press., c2012

Collation

xii, 266 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

9780814787144

Classification

306.3

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Brand name products
SOCIAL SCIENCE -- Anthropology -- Cultural.

Specific Detail Info

Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index --

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