Bahan Pustaka Digital Universitas Bakrie
Book's Detail
| Integrated advertising, promotion, and marketing communications | |
|---|---|
| Statement of Responsibility | |
| Author(s) | Kenneth E Clow - Personal Name Donald Baack - Personal Name |
| Edition | Seventh edition, global edition |
| Call Number | [KOM-LIB-186] |
| Subject(s) | Advertising Communication in marketing Reclame |
| Language | English |
| Publisher | Pearson Education Limited |
| Publishing Year | 2016 |
| Specific Detail Info | Part I. THE IMC FOUNDATION 1. Integrated Marketing Communications 2. Brand Management 3. Buyer Behaviors 4. The IMC Planning Process Part II. IMC ADVERTISING TOOLS 5. Advertising Campaign Management 6. Advertising Design 7. Traditional Media Channels Part III. IMC MEDIA TOOLS 8. Digital and Alternative 9. Social Media 10. Alternative Marketing Part IV. IMC PROMOTIONAL TOOL 11. Database and Direct Response Marketing and Personal Selling 12. Sales Promotion 13. Public Relations and Sponsorship Programs Part V. IMG ETHICS, REGULATION, AND EVALUATION 14. Relations and Ethical Concerns 15. Evaluating an Integrated Marketing Program |
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