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Integrated advertising, promotion, and marketing communications

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Detail Information

Series Title

-

Call Number

[KOM-LIB-186]

Publisher

Harlow : Pearson Education Limited., 2016

Collation

496 pages : illustrations ; 28 cm

Language

English

ISBN/ISSN

9781292093635

Classification

659.1

Content Type

-

Media Type

-

Carrier Type

-

Edition

Seventh edition, global edition

Subject(s)

Advertising
Communication in marketing
Reclame

Specific Detail Info

Part I. THE IMC FOUNDATION 1. Integrated Marketing Communications 2. Brand Management 3. Buyer Behaviors 4. The IMC Planning Process Part II. IMC ADVERTISING TOOLS 5. Advertising Campaign Management 6. Advertising Design 7. Traditional Media Channels Part III. IMC MEDIA TOOLS 8. Digital and Alternative 9. Social Media 10. Alternative Marketing Part IV. IMC PROMOTIONAL TOOL 11. Database and Direct Response Marketing and Personal Selling 12. Sales Promotion 13. Public Relations and Sponsorship Programs Part V. IMG ETHICS, REGULATION, AND EVALUATION 14. Relations and Ethical Concerns 15. Evaluating an Integrated Marketing Program

Statement of Responsibility

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