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Consumer behaviour: a European perspective

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Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The book links in consumer behaviour theory with the real life problems faced by practitioners.

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Availability

Detail Information

Series Title

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Call Number

[MNJ-LIB-59]

Publisher

nyu : PROGRAM PASCA SARJANA PROGRAM STUDI DOKTOR ILMU HUKUM UNIVERSITAS PELITA HARAPAN., 2013

Collation

pages cm

Language

English

ISBN/ISSN

9780273772729

Classification

HF5415.33.E85 S65 2013

Content Type

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Media Type

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Carrier Type

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Edition

5th ed.

Subject(s)

Europe

Specific Detail Info

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Statement of Responsibility

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Other version/related

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