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Book's Detail
| Consumer behaviour: a European perspective | |
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Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The book links in consumer behaviour theory with the real life problems faced by practitioners. |
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| Statement of Responsibility | |
| Author(s) | Solomon, Michael R. - Personal Name Bamossy, Gary J. - Personal Name Askegaard, Søren. - Personal Name |
| Edition | 5th ed. |
| Call Number | [MNJ-LIB-59] |
| Subject(s) | Europe |
| Language | English |
| Publisher | PROGRAM PASCA SARJANA PROGRAM STUDI DOKTOR ILMU HUKUM UNIVERSITAS PELITA HARAPAN |
| Publishing Year | 2013 |
| Specific Detail Info | |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |