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| Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference | |
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This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. |
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| Statement of Responsibility | |
| Author(s) | Dheeraj Sharma - Personal Name |
| Edition | |
| Call Number | [PRO-MNJ-004] |
| Subject(s) | Marketing |
| Language | English |
| Publisher | Springer International Publishing |
| Publishing Year | 2016 |
| Specific Detail Info | Table of contents : Front Matter....Pages i-xiv Front Matter....Pages 1-1 Of Universal and Regional Cultural Values in Multicultural Markets: Implications for Marketers....Pages 1-6 Testing the Association of Ethnic Identity and Acculturation....Pages 6-12 How Bonding are Latin America’s Cultural and Economic Bonds? The Case of International Advertising Standardization in the Mercosur....Pages 13-13 Front Matter....Pages 14-14 Articulating the Meanings Attached to Collective Experiences of Ethical Consumption: A View from Spain....Pages 14-14 Development of a Short and Valid Scale to Assess Consumers’ Cognitive Justifications for Not Behaving Ethically: A Canada-China Study....Pages 14-15 Front Matter....Pages 15-15 Learning Orientation and Radical Innovation as Antecedents of Business Performance....Pages 15-16 The Effect of Perceived Corporate Competencies on Onsumer Based Brand Equity: A Comparison between Domestic and Foreign Markets....Pages 16-22 Front Matter....Pages 22-22 Measuring Brand Stress and Identifying Consumers’ Coping Strategies: An Exploratory Study in Germany....Pages 22-23 Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany....Pages 23-26 Engagement with Travel Web Sites and the Influence of Online Comparative Behaviour....Pages 26-33 Front Matter....Pages 34-34 References in Industrial Marketing: A Qualitative Analysis of the Utilization of References in Mechanical Engineering Firms....Pages 34-34 Front Matter....Pages 35-35 The Determinants of Consumer Multi-Media Kiosk (Mmk) Adoption Behavior in Taiwan: The Dyadic Perspectives....Pages 35-35 Capturing the Home Country Conditions for Exporting SMEs: Scale Development and Implications....Pages 36-36 The Internet as a Context for the Generation and Dissemination of the Future’s Transnational/Global Culture: A Cultural Constructivist-Based Analysis....Pages 36-42 Front Matter....Pages 42-42 Communication in Service Contexts....Pages 42-47 Vegas-Style Casinos in China: The Role of Customer Type and Gender on Casino Service Perceptions....Pages 47-50 Understanding Cross-Racial Consumer-to-Consumer Interaction Through Interracial Anxiety and Cross-Group Contact....Pages 51-51 Front Matter....Pages 51-51 Emotions in Troubled Business-to-Business Relationships – A Finnish Perspective....Pages 51-52 Front Matter....Pages 52-52 We Products Versus me Products: The Interdependt Self in the Adoption and use of Products....Pages 52-58 The Effect of Nonmusical Sound for Corporate Branding and Consumer Behavior....Pages 59-59 Front Matter....Pages 59-59 Model Based Marketing Teaching Framework using Web Technologies....Pages 60-69 Relationship Quality: Illustrations of ‘Best’ and ‘Worst’....Pages 70-70 Front Matter....Pages 71-71 Cross Cultural Differences in Health Literacy and Consumers’ Empowered Engagement in the Management of Health....Pages 71-71 Front Matter....Pages 72-72 Ethical Judgments by Salespeople and the Impact on between Salespersons and Sales Managers in the Modern Sales Environment....Pages 72-72 Front Matter....Pages 73-73 Internationalising the French Education Paradigm....Pages 73-73 Front Matter....Pages 73-73 Rock on! Factors Influencing the Brand Equity of the International Comeback Rock Groups....Pages 74-74 H. Stern: Becoming an International Luxury Brand....Pages 75-75 From Local to Global: Brand Replacement from a Consumer’s Perspective....Pages 76-76 Front Matter....Pages 76-76 E-Loyalty: Its Antecedents, Implications and Differences between Developed and Developing Countries....Pages 77-82 Front Matter....Pages 82-82 Minding the Marketplace: Protection and Enforcement of the Marks that Matter through Alternative Dispute Resolution....Pages 82-83 Front Matter....Pages 83-83 Cross Cultural Complaint Behavior Due to a Price Increase....Pages 84-84 Psychological and Cultural Factors in the use of Just-Below Pricing....Pages 84-85 The Feed-In Tariff as a Pricing Mechanism for Residential Solar Panel Installations: Germany vs. The USA....Pages 85-85 Front Matter....Pages 85-85 When Less is More: A Comparative Study on Advertising Avoidance....Pages 86-86 The Role of Technology in Changing the Arab Culture....Pages 86-87 Front Matter....Pages 87-87 Which Personality Traits are Promoted by Managers? the Brand Personality of National and International Brands from the Supply Side....Pages 87-88 Brand Personality and Consumer-Based Brand Equity: A Study among Polish Consumers....Pages 88-93 Capturing Retail/Service Personality across Service Contexts....Pages 93-94 Front Matter....Pages 94-94 The Influence of Organizational Culture on Advertising Agencies: The Case of the French Advertising Industry....Pages 94-99 The Attitude of Tunisian Consumers Towards Comparative Advertising....Pages 99-99 Front Matter....Pages 100-100 Globalization, Identity, Culture and Consumer Behavior: A Cross-Cultural Study of Chilean and Canadian Consumers....Pages 100-101 Understanding “Ostalgie” and Social Connectedness in the Former German Democratic Republic: A Consumer Perspective....Pages 101-102 Front Matter....Pages 102-102 Culture, Generational Membership and Perceptions of Educational Excellence: Counterintuitive Implications for Marketing Education across Cultures....Pages 102-107 Six Degrees of Separation: A Review of Guiding Principles in Sustainable Marketing Education....Pages 107-108 Do Online Learning Tools have the Same Influence on Learning between Different Cultural Groups?....Pages 108-109 Front Matter....Pages 109-109 Marketing to 50+ Generations: An Overview of E-Behaviour in the UK and France....Pages 109-110 Impact of Media Celebrities on Geny Fashionistas in China....Pages 110-119 Front Matter....Pages 119-119 The Commercialisation of Charities – Developing or Destroying the Brand?....Pages 119-120 Franchise Expansion into International Markets: The Role of Entrepreneurial Orientation and Knowledge Resources....Pages 120-121 Front Matter....Pages 121-121 Underlying Motivations for Attending Soccer Games....Pages 121-125 An Explanation of Elderly Tourist Decisions on Travelling to Risky Destinations....Pages 126-126 Motivation and Satisfaction of Chinese Tourists in Korea....Pages 126-130 Front Matter....Pages 131-131 Beyond Place Sharing, The Shopping Experience of Tourists and Natives: The Case of the Medina of Sousse....Pages 131-132 Front Matter....Pages 132-132 From Eastern Dawn to Nothern Lights: A Comparative Analysis of CSR Implementation Practices across Europe....Pages 132-133 Perceived Environmental Uncertainty, Market-Orientation Strategy, and Organizational Structure in South Korean Apparel Retail Stores....Pages 133-138 The Design of a Methodology to Develop Competitive Rural Tourism Products and their Implementation in the Municipalities of Colima and Comala, Mexico....Pages 138-145 |
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