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Book's Detail
Contemporary marketing | |
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CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. |
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Statement of Responsibility | |
Author(s) | Kurtz, David L. - Personal Name Boone, Louis E. - Personal Name |
Edition | 15th ed. |
Call Number | [KOM-LIB-176] |
Subject(s) | Marketing |
Language | English |
Publisher | Thomson/South-western |
Publishing Year | 2012 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |