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Marketing: an introduction

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Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing.

This best-selling, brief text introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy.

The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.

MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

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Availability

Detail Information

Series Title

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Call Number

[MNJ-LIB-49]

Publisher

mau : Prentice Hall., 2015

Collation

xxviii, 644 pages : color illustrations ; 28 cm

Language

English

ISBN/ISSN

9780133451276

Classification

HF5415 .K625 2015

Content Type

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Media Type

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Carrier Type

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Edition

Twelfth edition.

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

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Other version/related

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