Marketing: an introduction | |
---|---|
Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. |
|
Statement of Responsibility | |
Author(s) | Kotler, Philip. - Personal Name Armstrong, Gary (Gary M.) - Personal Name |
Edition | Twelfth edition. |
Call Number | [MNJ-LIB-49] |
Subject(s) | Marketing |
Language | English |
Publisher | Prentice Hall |
Publishing Year | 2015 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |