Introduction to Mass Communication: Media Literacy and Culture | |
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Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. |
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Statement of Responsibility | |
Author(s) | Baran, Stanley J. - Personal Name |
Edition | Eighth Edition. |
Call Number | [KOM-LIB-174] |
Subject(s) | Mass Media Mass media and culture Media literacy |
Language | English |
Publisher | McGraw-Hill |
Publishing Year | 2014 |
Specific Detail Info | |
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Availability | LOADING LIST... |