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Introduction to communication studies

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In the second edition of this introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's Communication Theory to Saussure's structural linguistics and Peirce's Semiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings. --From publisher's description.

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Availability

Detail Information

Series Title

Studies in culture and communication

Call Number

[KOM-LIB-168]

Publisher

London : Routledge., 1990

Collation

-

Language

English

ISBN/ISSN

9780203134313

Classification

302.2

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Semiotics
Communication

Specific Detail Info

-

Statement of Responsibility

2nd.ed

Other version/related

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