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Book's Detail
Introduction to communication studies | |
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In the second edition of this introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's Communication Theory to Saussure's structural linguistics and Peirce's Semiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings. --From publisher's description. |
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Statement of Responsibility | 2nd.ed |
Author(s) | John Fiske - Personal Name |
Edition | |
Call Number | [KOM-LIB-168] |
Subject(s) | Semiotics Communication |
Language | English |
Publisher | Routledge |
Publishing Year | 1990 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |