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Strategic management: concepts and cases

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A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.

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Availability

Detail Information

Series Title

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Call Number

[MM-LIB-003]

Publisher

nju : Prentice Hall., c2011

Collation

xxxi, 290 p. : ill. (some col.), map ; 29 cm.

Language

English

ISBN/ISSN

9780136120988

Classification

HD30.28 .D385 2011

Content Type

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Media Type

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Carrier Type

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Edition

13th ed.

Subject(s)

Case studies
Strategic planning

Specific Detail Info

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Statement of Responsibility

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