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The social media bible: tactics, tools, and strategies for business success

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The bestselling bible for social media is now completely revised and updated!The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends.Covers all major new software applications, including features and benefits, in detailLists more than 120 companies integral to the social media industry with updated data, products, services, and linksIncludes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy planIncludes dozens of social media ROI case studiesAuthor is a widely acknowledged social media authority with numerous media appearances and speaking engagementsThe Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.

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Availability

Detail Information

Series Title

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Call Number

[POL-LIB-447]

Publisher

nju : Wiley., c2010

Collation

xix, 771 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

9780470623978

Classification

HF5415.1265 .S24 2010

Content Type

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Media Type

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Carrier Type

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Edition

2nd ed.

Subject(s)

Internet Marketing
Social Media
Online social networks
Electronic commerce

Specific Detail Info

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Statement of Responsibility

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Other version/related

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