Marketing communications : a European perspective

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Marketing communications : a European perspective

Patrick de Pelsmacker - Personal Name; Maggie Geuens - Personal Name; Joeri van den Bergh - Personal Name;

Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European contex

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Ilmu Komunikasi (Database) Location name is not set

[KOM-LIB-163]

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Detail Information

Series Title: -
Call Number: [KOM-LIB-163]
Publisher: Harlow, England : Pearson Education., 2013
Collation: xxi, 615 pages : illustrations ; 27 cm.
Language: English
ISBN/ISSN: 0273773224
Classification: 658.802
Content Type: -
Media Type: -
Carrier Type: -
Edition: 5th ed
Subject(s): Communication in marketing
Communication in marketing -- Europe.
Specific Detail Info: -
Statement of Responsibility: -

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KOM.2020.031

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