Bahan Pustaka Digital Universitas Bakrie
Book's Detail
| Marketing communications : a European perspective | |
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Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European contex |
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| Statement of Responsibility | |
| Author(s) | Patrick de Pelsmacker - Personal Name Maggie Geuens - Personal Name Joeri van den Bergh - Personal Name |
| Edition | 5th ed |
| Call Number | [KOM-LIB-163] |
| Subject(s) | Communication in marketing Communication in marketing -- Europe. |
| Language | English |
| Publisher | Pearson Education |
| Publishing Year | 2013 |
| Specific Detail Info | |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |