Computer File

Electronic media management

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The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing. *The most complete book on broadcast and cable management *The only book that examines the management of non-commercial radio and television stations *The only book that examines ways of assuming ownership of a broadcast station or cable system

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Availability

Detail Information

Series Title

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Call Number

[KOM-LIB-128]

Publisher

mau : Focal Press., c2006

Collation

xv, 415 p. : ill. ; 26 cm.

Language

English

ISBN/ISSN

9780240808727

Classification

HE8689.4 .P75 2006

Content Type

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Media Type

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Carrier Type

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Edition

5th ed.

Subject(s)

Radio stations
Broadcasting
Television stations

Specific Detail Info

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Statement of Responsibility

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Other version/related

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