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The handbook of communication and corporate reputation

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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.
Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholarsBrings together state-of-the-art communication studies insights on corporate reputationIdentifies and addresses the lacunae in the research literatureApplies new theoretical frameworks to corporate reputation

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Detail Information

Series Title

Handbooks in communication and media

Call Number

[KOM-LIB-124]

Publisher

enk : Wiley-Blackwell., 2013

Collation

xxvii, 622 pages ; 26 cm.

Language

English

ISBN/ISSN

9780470670989

Classification

HD58.7 .H3345 2013

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Mass media and business
Corporate culture
Business ethics
SOCIAL SCIENCE / Media Studies

Specific Detail Info

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Statement of Responsibility

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