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The management of technology and innovation: a strategic approach

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.

Statement of Responsibility
Author(s) White, Margaret A. (Margaret Alice) - Personal Name
Bruton, Garry D. - Personal Name
Edition 2nd ed.
Call Number [TIN-LIB-114]
Subject(s) Technological innovations
New products
High technology industries
Language English
Publisher South-Western Cengage Learning
Publishing Year c2011
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