The management of technology and innovation: a strategic approach | |
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THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making. |
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Statement of Responsibility | |
Author(s) | White, Margaret A. (Margaret Alice) - Personal Name Bruton, Garry D. - Personal Name |
Edition | 2nd ed. |
Call Number | [TIN-LIB-114] |
Subject(s) | Technological innovations New products High technology industries |
Language | English |
Publisher | South-Western Cengage Learning |
Publishing Year | c2011 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |