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The management of technology and innovation: a strategic approach

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THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.

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Availability

Detail Information

Series Title

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Call Number

[TIN-LIB-114]

Publisher

ohu : South-Western Cengage Learning., c2011

Collation

xxii, 388 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

9780538478229

Classification

HD45 .W4298 2011

Content Type

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Media Type

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Carrier Type

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Edition

2nd ed.

Subject(s)

Technological innovations
New products
High technology industries

Specific Detail Info

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Statement of Responsibility

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