Bahan Pustaka Digital Universitas Bakrie
Book's Detail
| Strategic brand management: building, measuring, and managing brand equity | |
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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies |
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| Statement of Responsibility | |
| Author(s) | Keller, Kevin Lane - Personal Name |
| Edition | 4th ed. |
| Call Number | [TIN-LIB-89] |
| Subject(s) | Brand name products |
| Language | English |
| Publisher | Pearson |
| Publishing Year | c2013 |
| Specific Detail Info | |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |