Corporate social responsibility: doing the most good for your company and your cause

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Corporate social responsibility: doing the most good for your company and your cause

Kotler, Philip. - Personal Name; Lee, Nancy - Personal Name;

One of the business world's foremost though leaders presents a "social responsibility bible" for corporations. Companies on the whole are looking to support more good causes, but are ill-informed of their options - both in terms of the organizations they might choose among and also how to work philanthropy into their existing budgets.

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[KOM-LIB-109]

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Series Title: -
Call Number: [KOM-LIB-109]
Publisher: nju : Wiley., c2005
Collation: x, 307 p. : ill. ; 24 cm.
Language: English
ISBN/ISSN: 0471476110
Classification: HD60 .K67 2005
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Corporations
Social responsibility of business
Social marketing
Corporate image
Specific Detail Info: -
Statement of Responsibility: -

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