Bahan Pustaka Digital Universitas Bakrie
Book's Detail
Corporate social responsibility: doing the most good for your company and your cause | |
---|---|
One of the business world's foremost though leaders presents a "social responsibility bible" for corporations. Companies on the whole are looking to support more good causes, but are ill-informed of their options - both in terms of the organizations they might choose among and also how to work philanthropy into their existing budgets. |
|
Statement of Responsibility | |
Author(s) | Kotler, Philip. - Personal Name Lee, Nancy - Personal Name |
Edition | |
Call Number | [KOM-LIB-109] |
Subject(s) | Corporations Social responsibility of business Social marketing Corporate image |
Language | English |
Publisher | Wiley |
Publishing Year | c2005 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |