Services marketing: managing the service value chain

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Services marketing: managing the service value chain

Bruhn, Manfred. - Personal Name; Georgi, Dominck. - Personal Name;

Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits. Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing.

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[MNJ-LIB-26]

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Series Title: -
Call Number: [MNJ-LIB-26]
Publisher: enk : Financial Times/Prentice Hall., 2006
Collation: xxvi, 478 p. : ill. ; 25 cm.
Language: English
ISBN/ISSN: 9780273681571
Classification: HD9980.5 .B78 2006
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Business logistics
Customer services
Service industries
Specific Detail Info: -
Statement of Responsibility: -

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