Bahan Pustaka Digital Universitas Bakrie
Book's Detail
Services marketing: managing the service value chain | |
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Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits. Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing. |
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Statement of Responsibility | |
Author(s) | Bruhn, Manfred. - Personal Name Georgi, Dominck. - Personal Name |
Edition | |
Call Number | [MNJ-LIB-26] |
Subject(s) | Business logistics Customer services Service industries |
Language | English |
Publisher | Financial Times/Prentice Hall |
Publishing Year | 2006 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |