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Book's Detail
Persuasion: reception and responsibility | |
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Intended for courses in persuasion, propaganda, advertising/marketing, or any course dealing with rhetorical and/or media criticism that takes a consumer approach to advertising, the media, and political persuasion. These courses are offered at four-year schools in departments of speech, speech communication, mass communication, communication studies and/or communication. |
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Statement of Responsibility | |
Author(s) | Larson, Charles U. - Personal Name |
Edition | 12th edition |
Call Number | [KOM-LIB-94] |
Subject(s) | Persuasion (Psychology) |
Language | English |
Publisher | Wadsworth/Cengage Learning |
Publishing Year | c2010 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |