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Evaluating public relations: a best practice guide to public relations planning, research & evaluation

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Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation

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Availability

Detail Information

Series Title

PR in practice series

Call Number

659.2 WAT e

Publisher

enk : Kogan Page., 2007

Collation

iv, 252 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

9780749449797

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

2nd ed.

Subject(s)

Public relations
Case studies

Specific Detail Info

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Statement of Responsibility

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