Transnational management: text and cases in cross-border management

Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are develop…

Experiential marketing: how to get customers to sense, feel, think, act, and …

Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns

Financial planning and management in public organizations

This work focuses on the theory and practice of financial management in public organizations and local government, highlighting the planning, analysis, and control skills necessary to navigate a future of change in technology, society, politics and economics. It details three fundamental areas of responsibility in the annual financial management cycle - cash management, financial planning, and …

Handbook of decision making

Wiley's new Handbook of Decision Making is a vital reference text for all students and professionals of management, organization and decision making. The handbook offers a wide range of theoretical and empirical approaches to the understanding of organizational and strategic decisions. Contributors are internationally known experts drawn from North America, Canada and Europe who have spent many…

Successful decision-making: a systematic approach to complex problems

Making decisions is certainly the most important task of a manager and it is often a very difficult one. This book offers a decision making procedure for solving complex problems step by step. Unlike other texts, the book focuses on problem analysis, on developing solution options and on establishing the decision making matrix. The book is intended for decision makers in companies, in non-profi…

Distribution Planning and Control: Managing in the Era of Supply Chain Manage…

This third edition provides operations management students, academics, and professionals with a fully up-to-date, practical and comprehensive sourcebook in the science of distribution and Supply Chain Management (SCM). Its objective is not only to discover the roots and detail the techniques of supply and delivery channel networks, but also to explore the impact of the merger of SCM concepts an…

Management information systems : managing the digital firm. 16th ed

Edition

16th ed

ISBN/ISSN

9781292296562

Collation

652 page : Illustration

Series Title

-

Call Number

658.403 801 1 LOU m

Financial management: theory and practice

Give future and current managers a thorough understanding of the financial theory that is essential for developing and implementing effective financial strategies in business today. Brigham/Ehrhardt's leading Financial Management: Theory and Practice (13th Edition) is the only text that strikes a perfect balance between solid financial theory and practical applications. Readers gain a strong wo…

Crisis management: a diagnostic guide for improving your organization's crisi…

Drawing on a survey of Fortune 1,000 companies as well as interviews with over 500 managers with crisis management experience, this book gives managers--at all levels and in every department--the practical, hands-on tools they need to determine where their organization is vulnerable and where they are prepared, who will be affected, and what strategies will work best for managing a crisis when …

Crisis management: planning for the inevitable

Includes material on "the Ohio Savings and Loan crisis, the Union Carbide/Bhopal crisis, the Procter and Gamble/Rely Tampon crisis, and the Johnson and Johnson/Tylenol crisis."