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Consumer behavior
MindTap for Hoyer/MacInnis/Pieters' CONSUMER BEHAVIOR, 8th EDITION, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course -- to provide engaging content, to challenge every individual and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you comp…
- Edition
- 8th ed
- ISBN/ISSN
- 9780357721292
- Collation
- xviii, 525 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.83 HOY c
Consumer Behavior
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to ""classic"" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of cu…
- Edition
- 2nd ed
- ISBN/ISSN
- 9789386668523
- Collation
- 1 online resource (618 pages)
- Series Title
- -
- Call Number
- 658.83 KAR c
Marketing Public Relations: A Marketer's Approach to Public Relations and Soc…
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking me…
- Edition
- -
- ISBN/ISSN
- 9780136082996
- Collation
- xxi, 291 p. : ill. (chiefly col.) ; 24 cm
- Series Title
- -
- Call Number
- 659.2 GIA m
Agency mania: harnessing the madness of client/agency relationships for high-…
Why do some client/agency partnerships thrive while others fail? And how can both parties improve the chances of success? Agency Mania is an indispensable guide in which, Bruno Gralpois reveals the anatomy of a strong partnership with an advertising, media, digital, PR or marketing communications agency that drives results and delivers real value to the clients business
- Edition
- 1st ed.
- ISBN/ISSN
- 9781590792056
- Collation
- xix, 316 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.112 GRA a
Managing a public relations firm for growth and profit
The one-of-a-kind how-to book that puts effective agency management strategies at your fingertipsThe classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guida…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780789028648
- Collation
- xix, 301 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 659.2068 CRO m
Digital marketing: Strategy, implementation and practice
Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in ne…
- Edition
- 8th.ed
- ISBN/ISSN
- 9781292400969
- Collation
- xxv, 534 pages : illustrations (colour) ; 27 cm
- Series Title
- -
- Call Number
- 658.87202854678 CHA s
Steel structures: design and behavior : emphasizing load and resistance facto…
Strives to present in a logical manner the theoretical background needed for developing and explaining design requirements. Beginning with coverage of background material, including references to pertinent research, the development of specific formulas used in the AISC Specifications is followed by a generous number of design examples explaining in detail the process of selecting minimum weight…
- Edition
- 5th ed.
- ISBN/ISSN
- 9780131885561
- Collation
- xvii, 866 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 624.1821 SAL s
Audio in media
In AUDIO IN MEDIA, Tenth Edition, Stanley Alten -- internationally recognized as a scholar and expert in the area of audio production -- continues to provide students with an introduction to the basic techniques and principles necessary for audio production in today's media. The clear, current illustrations and photos and student-friendly writing in Alten's market-leading text have helped profe…
- Edition
- 10th edition.
- ISBN/ISSN
- 9781133307235
- Collation
- xxxi, 592 pages : illustrations ; 27 cm
- Series Title
- -
- Call Number
- 621.3893 ALT a
Simplified mechanics & strength of materials
James Ambrose ; based on the work of the late Harry Parker.
- Edition
- 6th ed.
- ISBN/ISSN
- 0471400521
- Collation
- xiv, 416 p. : ill. ; 22 cm.
- Series Title
- Parker-Ambrose series of simplified design guides
- Call Number
- 620.112 PAR s
Auditing and assurance services 17th.ed
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For core courses in auditing. An integrated, up-to-date approach to auditing and assurance services Comprehensive and up-to-date, including discussion of new standards, codes, and concepts…
- Edition
- 17th.ed
- ISBN/ISSN
- 9781292311982
- Collation
- xxiv, 856 pages ; 29 cm
- Series Title
- -
- Call Number
- 657.45 ARE a
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