Distribution Planning and Control: Managing in the Era of Supply Chain Manage…

This third edition provides operations management students, academics, and professionals with a fully up-to-date, practical and comprehensive sourcebook in the science of distribution and Supply Chain Management (SCM). Its objective is not only to discover the roots and detail the techniques of supply and delivery channel networks, but also to explore the impact of the merger of SCM concepts an…

Management information systems : managing the digital firm. 16th ed

Edition

16th ed

ISBN/ISSN

9781292296562

Collation

652 page : Illustration

Series Title

-

Call Number

658.403 801 1 LOU m

Financial management: theory and practice

Give future and current managers a thorough understanding of the financial theory that is essential for developing and implementing effective financial strategies in business today. Brigham/Ehrhardt's leading Financial Management: Theory and Practice (13th Edition) is the only text that strikes a perfect balance between solid financial theory and practical applications. Readers gain a strong wo…

Crisis management: a diagnostic guide for improving your organization's crisi…

Drawing on a survey of Fortune 1,000 companies as well as interviews with over 500 managers with crisis management experience, this book gives managers--at all levels and in every department--the practical, hands-on tools they need to determine where their organization is vulnerable and where they are prepared, who will be affected, and what strategies will work best for managing a crisis when …

Crisis management: planning for the inevitable

Includes material on "the Ohio Savings and Loan crisis, the Union Carbide/Bhopal crisis, the Procter and Gamble/Rely Tampon crisis, and the Johnson and Johnson/Tylenol crisis."

Managing corporate brands: a new approach to corporate communication

Much attention has been paid recently to corporate brands and corporate reputations. Although companies go to great lengths to enhance their image in the minds of consumers, investors, employees and other constituencies, current research fails to explain how brand-building corporate communication programmes should be designed. Marcos Ormeño introduces both behavioural science theory and decis…

Corporate reputations: strategies for developing the corporate brand

Explains how to measure, shape and refine a corporation's image and reputation. The approach described in this text includes analysis of corporate identity, brand images, corporate strategies and organizational structure. Case studies are used throughout to demonstrate successful practice

The personal MBA: master the art of business

Scaricato The Personal MBA: Master the Art of Business - PDFDrive.com Josh Kaufman About book Comments 0 / 0 La versione cartacea Tags A world-class business education in a single volume. Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs …

Strategic entrepreneurship: creating a new mindset

This volume introduces a new concept - strategic entrepreneurship - which integrates the insights of entrepreneurship and strategic management. This volume describes a new concept – strategic entrepreneurship – which fuses the insights of entrepreneurship and strategic management. The editors have invited the world's finest entrepreneurship and strategic management scholars to contribute …

Routledge companion to consumer behavior analysis

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors e…