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The digital transformation playbook: rethink your business for the digital age
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia …
- Edition
- -
- ISBN/ISSN
- 9780231175449
- Collation
- xi, 278 pages : 24 cm
- Series Title
- -
- Call Number
- 658.406 2 ROG d
Strategic management and competitive advantage: concepts and cases
What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.
- Edition
- 6th ed.
- ISBN/ISSN
- 9780134741147
- Collation
- xxi, 368 pages : color illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.401 2 BAR s
Understanding social entrepreneurship: the relentless pursuit of mission in a…
Understanding Social Entrepreneurship is the leading textbook that provides students with a comprehensive overview of the field. It brings the mindset, principles, strategies, tools, and techniques of entrepreneurship into the social sector to present innovative solutions to today's vexing social issues. Kickul and Lyons cover all the key topics relevant to social entrepreneurship, including a …
- Edition
- 3rd ed.
- ISBN/ISSN
- 9780367220310
- Collation
- pages cm
- Series Title
- -
- Call Number
- 658.408 KIC u
Getting beyond better: how social entrepreneurship works
Who really moves things forward in our society and how do they do it? How have they always done it? Strategy guru Roger Martin and Skoll Foundation CEO Sally Osberg make a compelling argument that social entrepreneurs are agents of change who recognize, in our current reality, various kinds of "equilibria"-systems in need of change-and then advance social progress by transforming these systems,…
- Edition
- -
- ISBN/ISSN
- 9781633690684
- Collation
- pages cm
- Series Title
- -
- Call Number
- 658.408 MAR g
Konsep Dasar Proses Pengeringan Pangan
Buku ini memberikan catatan sederhana tentang sejarah singkat teknologi pengeringan, prinsip dasar proses pengeringan, air dalam matrik pangan, metode dan peralatan pengering, laju pengeringan, mutu produk hasil pengeringan dan sekilas tentang penerapan prinsip kesetimbangan massa dan energi pada sistem pengering. Buku ini dibuat dengan bahasa dan tampilan yang sesederhana mungkin dengan menamb…
- Edition
- -
- ISBN/ISSN
- 978-623-306-453-8
- Collation
- -
- Series Title
- -
- Call Number
- 664.035 ASI k
Digital marketing: strategic planning & integration
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a di…
- Edition
- 1st edition.
- ISBN/ISSN
- 9781526426673
- Collation
- pages cm
- Series Title
- -
- Call Number
- 658.872 028 546 78 HAN d
Digital marketing
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links mar…
- Edition
- 7th ed
- ISBN/ISSN
- 9781292241579
- Collation
- pages cm
- Series Title
- -
- Call Number
- 658.872 028 546 78 CHA d
Mergers, acquisitions, and corporate restructurings
This book provides a comprehensive look at the field's growth and development, and places M & As in realistic context amidst changing trends, legislation, and global perspectives. All-inclusive coverage merges expert discussion with extensive graphs, research, and case studies to show how M & As can be used successfully, how each form works, and how they are governed by the laws of major countr…
- Edition
- 7th ed
- ISBN/ISSN
- 9781119380764
- Collation
- xii, 660 pages ; 26 cm.
- Series Title
- Wiley corporate F&A
- Call Number
- 658.16 GAU m
Case study methodology in business research
The complete guide for how to design and conduct theory-testing and other case studies.Case Study Methodology in Business Research sets out structures and guidelines that assist students and researchers from a wide range of disciplines to develop their case study research in a consistent and rigorous manner. It clarifies the differences between practice-oriented and theory-oriented research and…
- Edition
- -
- ISBN/ISSN
- 9780750681964
- Collation
- xxiv, 302 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 650.072 DUL c
Digital business and E-commerce management : strategy, implementation and pra…
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good b…
- Edition
- 5th ed.
- ISBN/ISSN
- 9780273786542
- Collation
- xxxi, 680 pages : colour illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.872 CHA d
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