When you start a new venture - for-profit or not, individually or within existing organisations - you are not only trying to make a good living, you are engaged in expanding the horizon of valuable new economic opportunities. This book offers you expert principles to help you do that start to finish.
With explanations and real-life case studies, combined with an extensive array of aids to learning, this introductory text integrates features which provide a framework to help students learn the major concepts behind managerial finance. point-by-point at the end of the chapters and noted in the assignment material. More logically, the chapter on the analysis of financial statements is now plac…
Knowledge Management (KM) is strongly rooted in the discipline of Knowledge Engineering (KE), which in turn grew partly out of the artificial intelligence field. Despite their close relationship, however, many KM specialists have failed to fully recognize the synergy or acknowledge the power that KE methodologies, techniques, and tools hold for enhancing the state of the art in Knowledge Manage…
Industrial Waste Treatment Handbook provides the most reliable methodology for identifying which waste types are produced from particular industrial processes and how they can be treated. There is a thorough explanation of the fundamental mechanisms by which pollutants become dissolved or become suspended in water or air. Building on this knowledge, the reader will learn how different treatment…
Originally published by Stevenson, Inc. , this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.
Takes PR to the next level, offering a complete blueprint for PR strategy and execution that draws on up to the minute case studies and today's most creative public relations work.
Provides a good balance between theoretical concepts and practical solutions in digital video processing and communications, with the formulation of certain problems such as motion estimation, sampling, and basic coding theory. This book is useful for graduate level courses in digital video processing and communications.
The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike…