Taking brand initiative: how companies can align strategy, culture, and ident…

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch …

Balanced brand: how to balance the stakeholder forces that can make or break …

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, sha…

Primer of public relations research

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-ste…

A Professional and Practitioner's Guide to Public Relations Research, Measure…

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations rese…

Cutlip and Center's effective public relations

his is a textbook for courses in Introductory public relations. It offers students the golden standard in public relations, providing the most up-to-date reference in the market. It is divided into 4 parts -- Each part builds on the previous giving students a strong base of knowledge for their subsequent courses.

Leadership in organizations, global edition

This text provides a comprehensive survey of the major theories and research on leadership and managerial effectiveness in formal organizations with practical suggestions for improving leadership skills.

International Business: Environments and Operations

PART I. BACKGROUND FOR INTERNATIONAL BUSINESS 1. Globalization and International Business PART II. COMPARATIVE ENVIRONMENTAL FRAMEWORKS 2. The Cultural Environments Facing Business 3. The Political and Legal Environments Facing Business 4. The Economic Environments Facing Business 5. Globalization and Society PART III. THEORIES AND INSTITUTIONS: TRADE AND INVESTMENT 6. International Trade and F…

Internal communications : a specially commissioned report

Edition

-

ISBN/ISSN

9781854181497

Collation

1 online resource (86 pages)

Series Title

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Call Number

658.45 FAR i

Mergers, acquisitions, and other restructuring activities : an integrated app…

Mergers, Acquisitions, and Other Restructuring Activities: An Integrated Approach to Process, Tools, Cases, and Solutions, Tenth Edition, is the most comprehensive and cutting-edge text available on the subject. Supported by recent peer-reviewed academic research, this book provides many recent, notable deals, precedent-setting judicial decisions, government policies and regulations, and trends…

Profil Kopi Arabika Kintamani Bali

Buku ini memberikan catatan tentang sejarah singkat bagaimana komoditas kopi sampai di Bali, perkembangan komoditas, proses pengolahan, profil sensori hingga bagaimana orang-orang menikmati Kopi Arabika Kintamani Bali. Buku ini dibuat dengan bahasa dan tampilan yang sesederhana mungkin dengan menambahkan ilustasi gambar yang menarik, sehingga mempermudah proses pemahaman. Gambar-gambar yang dit…