This book addresses the reliability, risk, and safety issues of real industrial systems with application of the latest reliability and risk-based modeling. Related topics such as maintenance decision-making and risk and safety modeling are also addressed with the implementation of decision-making techniques. The book provides real-life studies on industrial operations along with solutions. It d…
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emp…
his book aims to introduce the knowledge, tests, and designs of materials in civil engineering. The scope of this book includes the fundamental mechanical and physical properties of materials; properties, tests, and gradation designs of aggregates; production, composition, hydration, properties, and tests of lime and cement; composition, tests, and design of cement concrete; mechanisms, propert…
Organizational Behavior provides the information you want, when you want it. Reflecting the most recent research and events within the field of OB, the 19th Edition continues its hallmark focus on clear writing, cutting-edge content, and intuitive pedagogy. There's a reason why Robbins's textbooks have educated millions of students and have been translated into 20 languages: because of a commi…
Learn how to adopt a clear strategy for social selling and discover how to engage and develop relationships through social media, so you can start selling stronger and smarter.
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business …
Specific examples of business successes and failures serve to illustrate the essential practices of effective administration
How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury's gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well …