The effective executive

Specific examples of business successes and failures serve to illustrate the essential practices of effective administration

Marketing communications

How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury's gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well …

Ilmu Teknologi Pangan

Edition

-

ISBN/ISSN

-

Collation

199 hal ;ilus ; 27 cm

Series Title

-

Call Number

664 MUN i

Start with why: how great leaders inspire everyone to take action

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. I…

Internal communications: a manual for practitioners

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-…

Applied fluid mechanics

Edition

7th.ed

ISBN/ISSN

9780132558921

Collation

xv, 531 pages : 29 cm

Series Title

-

Call Number

620.106 MOT a

Advanced accounting

Introduction to business combinations and the conceptual framework Accounting for business combinations Consolidated financial statements date of acquisition Consolidated financial statements after acquisition Allocation and depreciation of differences between implied and book values Elimination of unrealized profit on intercompany sales of inventory Elimination of unrealized gains or los…

Information Risk Management A practitioner's guide.

Information risk management (IRM) is about identifying, assessing, prioritising and treating risks to keep information secure and available. This accessible book is a practical guide to understanding the principles of IRM and developing a strategic approach to an IRM programme. It is the only textbook for the BCS Practitioner Certificate in Information Risk Management and this new edition refle…

Computer applications in engineering and management

The book Computer Applications in Engineering and Management is about computer applications in Management, Electrical Engineering, Electronics Engineering and Civil Engineering. It covers the software tools for office automation, introduces the basic concepts of database management, and provides an overview about the concepts of data communication, internet, and e-commerce. Additionally, the bo…

Information system audit: how to control the digital disruption

The digitalization of companies is a recurrent topic of conversation for managers. Companies are forced to evolve at least as fast as their competitors. They have to review their organization, their processes, and their way of working. This also concerns auditors in terms of their audit strategy and working methods. Digitalization is the tip of the iceberg that represents the increasing digital…