Digital Marketing : Strategy, Implementation and Practice

Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals

Public relations : strategies and tactics

Edition

-

ISBN/ISSN

9781292056586

Collation

624 pages : color illustrations ; 26 cm

Series Title

-

Call Number

659.2 WIL p

A handbook of corporate communication and strategic public relations: pure an…

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing new approach to this topic, the authors challenge…

Corporate public affairs: interacting with interest groups, media, and govern…

Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions

Sage handbook of international corporate and public affairs

This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on em…

Energize your workplace: how to create and sustain high-quality connections a…

Through compelling and illustrative stories, Energize Your Workplace offers managers, executives, and human resource professionals the resources they need to build high-quality connections in the workplace

Primal leadership: unleashing the power of emotional intelligence

This is the book that established "emotional intelligence" in the business lexicon--and made it a necessary skill for leaders. Managers and professionals across the globe have embraced Primal Leadership, affirming the importance of emotionally intelligent leadership. Its influence has also reached well beyond the business world: the book and its ideas are now used routinely in universities, bus…

Marketing management : an Asian perspective

Edition

7th.ed

ISBN/ISSN

9780133856460

Collation

xxii, 692 pages,118 variously numbered pages : col

Series Title

-

Call Number

658.8 KOT m

Advertising and promotion : an integrated marketing communications perspective

THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are…

CISA Review Manual, 2019

he purpose of this manual is to provide Certified Information Systems Auditor (CISA) candidates with the technical information and reference material to assist in preparation for the Certified Information Systems Auditor exam.