Steel design

Covers the fundamentals of structural steel design with an emphasis on the design of members and their connections, rather than the integrated design of buildings. This book encourages the application of fundamental principles for design procedures as well as for practical design, and provides a theoretical approach to enhance student development

Irrigation Engineering and Hydraulic Structures

This book is designed to give an existing state of knowledge in the field of hydrology, irrigation engineering, and hydraulic structures in a brief manner so that students can use it for their own reference from time to time. Compared to other voluminous books available on the subject, the author has tried to cover the important subject matter in an abridged manner in approximately 320 pages. B…

Structural analysis

Edition

6th.ed.

ISBN/ISSN

9781337630948

Collation

xviii, 813 pages : illustrations (chiefly color) ;

Series Title

-

Call Number

624.171 KAS s

Consumer behavior

Edition

7th ed

ISBN/ISSN

9781305507272

Collation

xviii, 525 pages : color illustrations ; 28 cm

Series Title

-

Call Number

658.834 2 HOY c

Basic marketing: a marketing strategy planning approach

Basic Marketing 18e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers…

Internal auditing handbook

The first edition of The Internal Auditing Handbook received wide acclaim from readers and became established as one of the definitive publications on internal auditing. The second edition was released soon after to reflect the rapid progress of the internal audit profession. There have been a number of significant changes in the practice of internal auditing since publication of the second edi…

The new strategic brand management: advanced insights and strategic thinking

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The…

Introduction to environmental engineering

Edition

6th.ed.

ISBN/ISSN

9781260587487

Collation

1055 pages : illustrations ; 23 cm.

Series Title

-

Call Number

628 DAV i

Crisis, issues and reputation management

Edition

-

ISBN/ISSN

9780749469924

Collation

xvi, 262 pages ; 23 cm

Series Title

-

Call Number

659.2 GRI c

Strategic brand management

Edition

2nd ed

ISBN/ISSN

9781936572298

Collation

viii, 207 pages : illustrations (some color) ; 24

Series Title

-

Call Number

658.5 CHE s