Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines establi…
his book gives professional systems engineers the tools to set up proper and effective analyses of the resources, schedules and parts needed to successfully undertake and complete large, complex projects. This fully revised text offers readers the methods for rationally breaking down a large project into a series of stepwise questions, enabling them to determine a schedule, establish what needs…
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightfor…
Taking a practical, managerial-oriented approach, this text stresses how information technology provides solutions to organisational problems and challenges, and emphasises the innovative use of information technology
A thorough and practical guide to IT management practices and issues
Get a thorough overview of sustainable methods for site, residential and commercial building construction with this comprehensive text, which covers both traditional and contemporary materials, current industry standards and new and emerging technologies. The only text organized according to the Construction Specifications Institute (CSI) MasterFormat (R) standards, construction materials, meth…
Fully updated coverage of construction planning techniques and equipment technology. Construction Planning, Equipment, and Methods, Ninth Edition, follows in the footsteps of previous editions by laying out the fundamentals of machine utilization and production estimating in a logical, simple, and concise format. The book discusses the latest technologies and capabilities and offers real-world …