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Marketing Management, 17th Global Edition
Marketing management gives you the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic exa…
- Edition
- 17th ed.
- ISBN/ISSN
- 9781292462714
- Collation
- 551 pages : illustrations (chiefly colour)
- Series Title
- -
- Call Number
- 658.8 Kot m
Armstrong's Handbook of Human Resource Management Practice: A Guide to the Th…
Armstrong''s Handbook of Human Resource Management Practice is the definitive resource for HRM students and professionals, helping readers understand and implement HR to align with business needs. This book provides detailed coverage of all areas essential to the HR function such as employment law, employee relations, learning and development, performance management and reward management. It al…
- Edition
- 16th Ed.
- ISBN/ISSN
- 9781398606630
- Collation
- xxxvii, 720 hlm. : il. ; 25 cm.
- Series Title
- -
- Call Number
- 658.3 ARM a
The new HR analytics: predicting the economic value of your company's human c…
In his landmark book, "The ROI of Human Capital", Jac Fitz-enz presented a system of powerful metrics for quantifying the contributions of individual employees to a company's bottom line. "The New HR Analytics" is another such quantum leap, revealing how to predict the value of future human capital investments. Using Fitz-enz's proprietary analytic model, readers learn how to measure and evalua…
- Edition
- -
- ISBN/ISSN
- 9780814416433
- Collation
- xxv, 342 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.3 FIT n
Publicity and media relations checklists : 59 proven checklists to save time,…
Publicity & Media Relations Checklists David R. Yale About book Comments 0 0 / 0 Paperback Tags This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From get…
- Edition
- -
- ISBN/ISSN
- 9780844232188
- Collation
- ix, 190 pages ; 28 cm
- Series Title
- -
- Call Number
- 659.2 YAL p
Public Relations Writing: Form & Style
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and b…
- Edition
- -
- ISBN/ISSN
- 0495095664
- Collation
- xx, 361 hlm. : il. ; 24 cm
- Series Title
- -
- Call Number
- 659.2 NEW p
Public Relations Techniques That Work
Buku Public Relations Techniques That Work karya Jim Dunn merupakan panduan praktis yang menyajikan strategi serta taktik efisien dalam menjalankan fungsi hubungan masyarakat (Public Relations/PR). Buku ini membahas secara terstruktur langkah-langkah membangun reputasi positif organisasi, mengelola komunikasi krisis, merancang kampanye PR yang terarah, dan menjalin relasi harmonis dengan media …
- Edition
- -
- ISBN/ISSN
- 9781854181879
- Collation
- xii, 137 hlm. : il. ; 22 cm.
- Series Title
- Business Action Pocketbooks
- Call Number
- 659.2 DUM p
Fennema's food chemistry - 5th. Ed.
This latest edition of the most internationally respected reference in food chemistry for more than 30 years, Fennema’s Food Chemistry, 5th Edition once again meets and surpasses the standards of quality and comprehensive information set by its predecessors. All chapters reflect recent scientific advances and, where appropriate, have expanded and evolved their focus to provide readers with th…
- Edition
- 5th. Ed.
- ISBN/ISSN
- 9781315372914
- Collation
- xx, 1107 hlm. : il. ; 28 cm.
- Series Title
- -
- Call Number
- 664.07 DAM f
Food : The Chemistry of its Components - 7th. Ed.
Since 1984 this book, now in its 7th edition and thoroughly updated, has introduced the crucial interface between our diet and the essentially chemical nature of what we eat and drink. The contributions of the various classes of natural food components, as well as additives and contaminants, to the nutritional value of foods are considered. These include the nutrients required in large amounts …
- Edition
- 7th. Ed.
- ISBN/ISSN
- 9781839168147
- Collation
- xviii, 600 p. : il. ; 24 cm.
- Series Title
- -
- Call Number
- 664.07 COU f
Cutting-Edge Digital Marketing : How to Attract Customers and Increase Online…
Digital marketing is an innovative way to attract a large audience to your online project. There are a wide variety of online marketing techniques that you can use, such as social media marketing, content marketing, email marketing, search engine optimization, affiliate marketing, inbound marketing, mobile marketing, display advertising, paid search, web analytics, conversion optimization, etc.…
- Edition
- -
- ISBN/ISSN
- 9798739143136
- Collation
- 113p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.872 ANT c
Artificial Intelligence in Practice: How 50 Successful Companies Used AI and …
Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made …
- Edition
- -
- ISBN/ISSN
- 9789354246593
- Collation
- viii, 340p. : il. ; 22 cm.
- Series Title
- -
- Call Number
- 658.056 3 BER a
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