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The Brand Called You: The Ultimate Brand-Building and Business Development Ha…
"Create a personal brand that tells customers how you're different from your competition and builds your relationship with them daily...With action plans, insights and case studies, The Brand Called You is your guidebook to attracting the best customers,growing your business, and making more money than ever."
- Edition
- -
- ISBN/ISSN
- 9780967450650
- Collation
- xi, 278 p. ; 23 cm
- Series Title
- -
- Call Number
- 658.827 MON b
Marketing 6.0: The Future is Immersive
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in…
- Edition
- -
- ISBN/ISSN
- 9781119835387
- Collation
- vii, 247 p.. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 685.8 KOT m
Marketing 5.0: Technology for Humanity
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technologica…
- Edition
- -
- ISBN/ISSN
- 9781119668572
- Collation
- xii, 206 p. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 658.8 KOT m
Consumer behavior: buying, having, and being
For consumer behavior courses. Beyond consumer behavior: How buying habits shape identity A #1 best-selling text for consumer behavior courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we…
- Edition
- 13th.ed
- ISBN/ISSN
- 9780135225691
- Collation
- pages cm
- Series Title
- -
- Call Number
- 658.834 2 SOL c
Crisis communications : A casebook approach
This book provides a comprehensive guide to the theory and practice of crisis management communications through a practical, casebook approach. The third edition offers an in-depth understanding of how organizations—including corporations, government agencies, and individuals—anticipate, manage, and recover their reputations from various unforeseen crises. Kathleen Fearn-Banks combines t…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9780805857733
- Collation
- xiv, 342 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 659.2 FEA c
Environmental chemistry
With clear explanations, real-world examples and updated questions and answers, the latest edition of this textbook emphasises the concepts essential to the practice of environmental science, technology and chemistry while introducing the newest innovations in the field. The author follows the general format and organisation that have proven to be popular in preceding editions, including the ap…
- Edition
- 10th ed
- ISBN/ISSN
- 9781498776936
- Collation
- xxxi, 752 pages : illustrations ; 27 cm
- Series Title
- -
- Call Number
- 628 MAN e
Management
PART 1: INTRODUCTION TO MANAGEMENT 1. Managers and You in the Workplace 2. Making Decisions PART 2: BASICS OF MANAGING IN TODAY'S WORKPLACE 3. Influence of the External Environment and the Organization's Culture 4. Managing in a Global Environment 5. Managing Diversity 6. Managing Social Responsibility and Ethics 7. Managing Change and Disruptive Innovation PART 3: PLANNING 8. Foundations of Pl…
- Edition
- -
- ISBN/ISSN
- 9781292340883
- Collation
- 618 pages : color illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658 ROB m
Introduction to operations research
Over 37 years, successive editions of this book have introduced more than one-half million students to the field and have attracted many people to enter the field for academic activity and professional practice. Many leaders in the field and many current instructors first learned about the field via an edition of this book. The extensive use of international student editions and translations in…
- Edition
- 2024 release.
- ISBN/ISSN
- 9781264856961
- Collation
- pages cm
- Series Title
- -
- Call Number
- 658.4034 HIL i
Business Intelligence, Analytics, Data Science, and AI: A Managerial Perspective
Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of m…
- Edition
- 5th ed
- ISBN/ISSN
- 9780137931286
- Collation
- xxx, 695 pages illustrations 26 cm
- Series Title
- -
- Call Number
- 658.4038 SHA b
Kecerdasan Buatan dan Evolusi Kehumasan : Studi Global, Etika, dan Implementasi
Perkembangan teknologi kecerdasan buatan (Artificial Intelligence/AI) telah merevolusi banyak bidang kehidupan manusia, termasuk dunia kehumasan (public relations). Transformasi ini tidak sekadar menghadirkan perangkat baru, melainkan juga mengubah paradigma, strategi, dan nilai-nilai dasar dalam praktik komunikasi. AI bukan lagi wacana masa depan—ia telah hadir dan menjadi bagian dari keseha…
- Edition
- -
- ISBN/ISSN
- 9786342203897
- Collation
- iv, 143 hlm, ; 23 cm
- Series Title
- -
- Call Number
- 659.2 HID k
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