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Cutting-Edge Digital Marketing : How to Attract Customers and Increase Online…
Digital marketing is an innovative way to attract a large audience to your online project. There are a wide variety of online marketing techniques that you can use, such as social media marketing, content marketing, email marketing, search engine optimization, affiliate marketing, inbound marketing, mobile marketing, display advertising, paid search, web analytics, conversion optimization, etc.…
- Edition
- -
- ISBN/ISSN
- 9798739143136
- Collation
- 113p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.872 ANT c
Artificial Intelligence in Practice: How 50 Successful Companies Used AI and …
Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made …
- Edition
- -
- ISBN/ISSN
- 9789354246593
- Collation
- viii, 340p. : il. ; 22 cm.
- Series Title
- -
- Call Number
- 658.056 3 BER a
Designing Brand Identity: An Essential Guide for the Whole Branding Team - 5t…
Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections…
- Edition
- 5th. Ed.
- ISBN/ISSN
- 9781118980828
- Collation
- xx, 335 p. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 WHE d
Artificial Intelligence for Marketing: Practical Applications
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist―but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have b…
- Edition
- -
- ISBN/ISSN
- 9781119406372
- Collation
- xx, 335 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 JIM a
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it th…
- Edition
- -
- ISBN/ISSN
- 9781637740804
- Collation
- xx, 260 hlm. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 MIK m
AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelli…
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be …
- Edition
- -
- ISBN/ISSN
- 9781503628045
- Collation
- xx, 252 p. : il. ; 24 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 RAJ a
Integrated Advertising, Promotion, and Marketing Communications, 9th Ed. Glob…
For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into…
- Edition
- 9th ed.
- ISBN/ISSN
- 9781292411217
- Collation
- 1 online resource (471 pages)
- Series Title
- -
- Call Number
- 659.1 CLO i
The future of management
In The Future of Management, world-renowned business sage Gary Hamel argues that organizations need bold management innovation now more than ever. The current management model - centered on control and efficiency - no longer suffices in a world where adaptability and creativity drive business success." "In his most provocative book to date, Hamel takes aim at the legacy beliefs preventing twent…
- Edition
- -
- ISBN/ISSN
- 9781422102503,
- Collation
- xiv, 272 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.4063 HAM f
Boards that lead : when to take charge, when to partner, and when to stay out…
A Call to Leadership. The role of the corporate board has changed. Today's smartest CEOs have used this to their benefit. But increased board control and involvement also has its downsides. This book, from three leading experts in the field, serves as a guide to help take advantage of board oversight while avoiding the pitfalls. Boardroom veterans Ram Charan, Dennis Carey, and Michael Useem hav…
- Edition
- -
- ISBN/ISSN
- 9781422144077
- Collation
- -
- Series Title
- -
- Call Number
- 658.422 CHA b
Execution : the discipline of getting things done
Explains how to make the leap from the vision of a good idea to delivering results and demonstrates how to handle sudden changes in the business environment by making crucial connections among people, strategy, and the operating plan
- Edition
- -
- ISBN/ISSN
- 9781400046171
- Collation
- viii, 278 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.4 BOS e
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